Senior Field Marketeer (B2B Demand & Pipeline)

(Senior) Regional Marketeer / Field Marketeer (B2B | Demand & Pipeline) 
Location: Hybrid / Regional Role 

Overview 
As (Senior) Regional / Field Marketeer, you own the regional demand generation strategy and its measurable impact on pipeline and revenue. You translate business and sales priorities into data-driven marketing programs, combining strategic planning with strong execution. 
You work as a strategic partner to sales, using insights, reporting, and lead intelligence to continuously optimize campaigns, events, and ABM/sector initiatives. — 

Key Responsibilities 

Regional Demand Strategy & Insights 

• Define and execute the regional demand generation strategy aligned with revenue and growth objectives 
• Use data and market insights to prioritize target segments, accounts, and campaigns
• Translate pipeline and performance data into actionable recommendations for marketing and sales 

Lead Management, Tracking & Reporting 

• Own regional lead flow, from campaign response to MQL, SQL, and pipeline contribution 
• Define KPIs for demand generation, lead quality, conversion rates, and ROI 
• Build and maintain dashboards and reports to track marketing contribution to pipeline
• Analyze lead performance across channels, campaigns, and accounts 

Campaigns, Events & ABM 

• Plan and execute integrated regional campaigns, including conferences, trade shows, and webinars 
• Design and run account-based marketing (ABM) programs for targeted account groups or sectors (if applicable) 
• Optimize campaigns and events based on performance data and sales feedback

Sales Partnership & Partner Collaboration  

• Act as a strategic marketing partner to regional sales team and leadership 
• Align closely with sales on ICPs, messaging, target accounts, funnel stages, and follow-up 
• Provide insights on lead quality, pipeline progression, and campaign effectiveness 
• Support sales with data-driven recommendations and enablement materials 
• Collaborate with external network partners and multipliers to generate leads and demand for the region 

Continuous Optimization

• Test, measure, and optimize campaigns, messaging, and channels 
• Share insights and best practices within the marketing team 
• Contribute to improving lead management processes and reporting standards  

Your Profile 

• 5+ years of experience in B2B marketing, preferably in regional, field, or demand generation roles 
• Native Dutch and excellent English language skills.
• Strong experience with data-driven marketing, lead tracking, and performance reporting
• Proven ability to work closely with sales on pipeline and revenue objectives 
• Experience with events, webinars, and ABM and multi-channel campaigns 
• Analytical mindset combined with a strategic, business-oriented approach 

Nice to Have 

• Experience in innovation, technology, or professional services environments 
• Hands-on experience with CRM and marketing automation tools  
• Experience working in international or multi-region organizations 

What We Offer 

• Strategic role with ownership of regional pipeline impact 
• Close partnership with sales and leadership teams 
• Hybrid working model and flexible hours 
• Competitive salary and benefits 
• 30 days vacation 
• Opportunity to shape data-driven demand generation